Cape Town · Western Cape

Website audit in Cape Town

Cape Town sells to people who are not in Cape Town. Guest houses, tour operators, restaurants, wedding venues and the creative studios around them are all found by somebody planning from another province or another country, months ahead, on a phone, usually late at night. That makes the website the whole shopfront in a way it simply is not for a business whose customers drive past the door.

Worked remotely. I do not have an office in Cape Town — The Digital Doctor is one person, working from South Africa, and I would rather say so than imply a branch that does not exist. It costs you nothing: the check reads what your website already shows the public, so where I am sitting makes no difference to what it finds. If you would rather talk it through on a call before deciding, that is fine too.

Who this is for in Cape Town

Most of the businesses I check here are in hospitality and guest houses, tourism and tours, restaurants, wine and food, creative and design studios, film services, and a large remote-working tech sector. You do not have to be in any of those — the checks are the same whatever you sell — but the problems below are the ones that come up again and again on Cape Town websites.

What I see most often on Cape Town sites

Beautiful sites that are slow. The photography is the product here, and it is common to find a guest house homepage carrying eight megabytes of uncompressed images — gorgeous on the designer's laptop, punishing on a phone in another country on a mediocre connection. The second is booking friction: an enquiry form that asks for eleven fields before it will accept a question, when the visitor only wanted to know whether you have a room in March. The third is seasonal neglect — pricing and availability pages left showing last season, which quietly tells a planner you may not still be trading.

What I would check first for a Cape Town business

  1. Image weight, measured honestly. Tourism sites live or die on photographs. The fix is almost never fewer pictures — it is compressing and resizing the ones you have, which usually cuts load time by more than half without a visible difference.
  2. How the link looks when it is shared. A Cape Town business gets shared in WhatsApp groups constantly. If your link previews as a blank box with a domain name, you lose the credibility that the photograph would have bought you.
  3. Whether an overseas visitor can reach you. A local number with no country code, and no WhatsApp link, is a dead end for somebody booking from abroad. It is a five-minute fix that almost nobody has made.

What it costs

The first check is free and takes about a minute: ten automated checks on what your website shows the public, with the findings on screen and no sign-up for the score. If you want the full picture, the paid packages are R1,950 for the Security Check-Up, R2,800 for The Vitals and R7,600 for the Full Body Scan. Every finding carries a fixed price to put it right, and it says plainly which ones you could do yourself.

If a paid audit does not find at least five specific, fixable issues worth acting on, you get the fee back. That is the whole guarantee, and it exists because an audit that finds nothing should not cost you anything.

Areas covered around Cape Town

The same applies anywhere in Western Cape and the rest of the country — including Sea Point, Claremont, Stellenbosch, Somerset West, Paarl, Table View, Hout Bay and Durbanville. Nothing about the check depends on where you are.

Start with the free check. Type your website address on the home page and you will have your score and the worst findings in about a minute.

Run the free check-up

Other cities

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